https://annietlawn.com/contact daily 0.75 2024-03-28 https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg Contact https://images.squarespace-cdn.com/content/v1/5ec82987be49026623a19ab2/1590703367061-YZ6GA3PQPWJW565753RZ/IMG_2170.JPG Contact https://images.squarespace-cdn.com/content/v1/5ec82987be49026623a19ab2/1590703398762-89ST30BNLZHBZ0I9L2GF/IMG_2171.JPG Contact https://images.squarespace-cdn.com/content/v1/5ec82987be49026623a19ab2/1590703528926-O6LCQTY4HVWWNFCCA4FH/IMG_2172.jpg Contact https://images.squarespace-cdn.com/content/v1/5ec82987be49026623a19ab2/1590703509061-IWQ6YFEKX8G752OX4VCO/headshot.jpg Contact https://annietlawn.com/doodles daily 0.75 2024-03-28 https://images.squarespace-cdn.com/content/v1/5ec82987be49026623a19ab2/7707937d-8d6f-4a72-89c3-addf2f3e8a62/IMG_5902.jpg Doodles https://images.squarespace-cdn.com/content/v1/5ec82987be49026623a19ab2/e804fb1a-e5db-41b9-a39e-941684810778/IMG_7517.jpg Doodles https://images.squarespace-cdn.com/content/v1/5ec82987be49026623a19ab2/61909c5b-7b2d-4d4e-9e19-017ed6decfa7/IMG_9200.jpg Doodles https://images.squarespace-cdn.com/content/v1/5ec82987be49026623a19ab2/77861475-d87c-4f89-8e94-eb8a92be9433/Screen+Shot+2024-03-28+at+1.48.26+PM.png Doodles https://images.squarespace-cdn.com/content/v1/5ec82987be49026623a19ab2/3d5856aa-0202-4672-90c2-d98b3b41754b/IMG_6370.jpg Doodles https://images.squarespace-cdn.com/content/v1/5ec82987be49026623a19ab2/78691916-3873-43f7-b9c8-2879ad9dcc27/IMG_6246.jpg Doodles https://images.squarespace-cdn.com/content/v1/5ec82987be49026623a19ab2/1af485fe-df4a-4cf3-b473-79cece642a5a/Screen+Shot+2024-03-28+at+1.48.56+PM.png Doodles https://annietlawn.com/books daily 0.75 2024-04-10 https://images.squarespace-cdn.com/content/v1/5ec82987be49026623a19ab2/d9a47945-6721-443e-aef5-0b0010e7f96e/Screen+Shot+2024-04-10+at+11.35.11+AM.png Books https://images.squarespace-cdn.com/content/v1/5ec82987be49026623a19ab2/d02316b9-312f-419b-a5a2-2c631189b231/Screenshot+2024-04-10+at+11.41.36%E2%80%AFAM.png Books https://images.squarespace-cdn.com/content/v1/5ec82987be49026623a19ab2/10768d8a-f27d-4dcf-bc7b-8ed8f24f1b1b/Screenshot+2024-04-10+at+11.43.40%E2%80%AFAM.png Books https://annietlawn.com/design daily 1.0 2025-05-07 https://annietlawn.com/design/slack-channel-templates monthly 0.5 2025-05-07 https://images.squarespace-cdn.com/content/v1/5ec82987be49026623a19ab2/f96373f0-bb8d-48c3-a058-69257dcb4ce1/Project+channel+template https://annietlawn.com/design/sf-mags-culture-dash monthly 0.5 2024-03-28 https://images.squarespace-cdn.com/content/v1/5ec82987be49026623a19ab2/1602885491089-7WZSMNNVIHCQR9JAFY7X/Screen+Shot+2020-10-16+at+2.54.08+PM.png Design - SF Mag: Culture Dash https://images.squarespace-cdn.com/content/v1/5ec82987be49026623a19ab2/1602885499249-MDWFWJUF7DSTB7MIQ8ME/Screen+Shot+2020-10-16+at+2.57.32+PM.png Design - SF Mag: Culture Dash https://images.squarespace-cdn.com/content/v1/5ec82987be49026623a19ab2/1602885531207-OHBCNQ0FMGDEI5XRRFSP/Screen+Shot+2020-10-16+at+2.57.46+PM.png Design - SF Mag: Culture Dash https://annietlawn.com/design/bat-kid-magazine-feature monthly 0.5 2024-03-28 https://images.squarespace-cdn.com/content/v1/5ec82987be49026623a19ab2/1602883548019-9FR5NK5H9G8NB9W2ZOJ2/IMG_1783.jpg Design - SF Mag: The Kid Who Saved the City https://images.squarespace-cdn.com/content/v1/5ec82987be49026623a19ab2/1602883559643-86UUMFU6Z97VQPSZ9H2W/IMG_1784.jpg Design - SF Mag: The Kid Who Saved the City https://images.squarespace-cdn.com/content/v1/5ec82987be49026623a19ab2/1602883571778-9U2P7CZHK42BX14D3BNE/IMG_1785.jpg Design - SF Mag: The Kid Who Saved the City https://annietlawn.com/design/slack-canvases monthly 0.5 2024-04-10 https://images.squarespace-cdn.com/content/v1/5ec82987be49026623a19ab2/3bf31942-482e-4b19-bfea-6a3beef9c19d/Screenshot+2024-04-10+at+12.09.47%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5ec82987be49026623a19ab2/497b8146-6ca6-487c-9420-b0d9db67c87d/Screenshot+2024-04-10+at+12.12.44%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5ec82987be49026623a19ab2/e621df46-f0ce-4c15-a273-5d364da8f670/Screenshot+2024-04-10+at+12.16.41%E2%80%AFPM.png https://annietlawn.com/design/seolandingpages monthly 0.5 2024-03-28 https://images.squarespace-cdn.com/content/v1/5ec82987be49026623a19ab2/1590607266302-8J9QXQRRFY0R79VXH6C5/Screen+Shot+2020-05-27+at+12.20.37+PM.png Design - Airbnb SEO - The challenge Airbnb’s landing page had fallen to the second page of Google search results in Google, which led to a significant dip in traffic. I was asked to create a page template that supported unique content, inventory, and the targeted keywords. All while optimizing for page speed. https://images.squarespace-cdn.com/content/v1/5ec82987be49026623a19ab2/1590607206150-N7KMYM2ZN5P1RT4IM7WC/Screen+Shot+2020-05-27+at+12.19.32+PM.png Design - Airbnb SEO - The solution Build a story around the search query. The template organized inventory in relevant groupings, leveraged user-generated content (UGC) from locals about neighborhoods and points of interest, and editorial content to address travelers’ general concerns. With this template, Airbnb once again rose to the top of search results for targeted queries. https://annietlawn.com/design/neighborhoodguides monthly 0.5 2024-03-28 https://images.squarespace-cdn.com/content/v1/5ec82987be49026623a19ab2/1590602128252-J0YLNVY5CK88UIZ5YV8U/Screen+Shot+2020-05-06+at+5.06.55+PM.png Design - Airbnb: Destination guides - The solution Working with research, I used past findings to identify proximity cues that travelers would find valuable. We then leveraged artificial intelligence, structured data, and user-generated content for our host community to showcase neighborhood characteristics including vibe, safety, transportation, and popular restaurants and parks. https://images.squarespace-cdn.com/content/v1/5ec82987be49026623a19ab2/1590605982903-VIHXOBIQ658F4IVZKD0K/Screen%2BShot%2B2020-05-27%2Bat%2B11.00.58%2BAM.jpg Design - Airbnb: Destination guides - The challenge The company’s highly editorial neighborhood guides hadn’t been updated in years. We also needed to merge the pages with our main domain. With no budget for new content, I had to get creative as to how we’d meet the expectations of travelers.