Airbnb: Destination guides
2019
The challenge
The company’s highly editorial neighborhood guides hadn’t been updated in years. We also needed to merge the pages with our main domain. With no budget for new content, I had to get creative as to how we’d meet the expectations of travelers.
The solution
Working with research, I used past findings to identify proximity cues that travelers would find valuable. We then leveraged artificial intelligence, structured data, and user-generated content for our host community to showcase neighborhood characteristics including vibe, safety, transportation, and popular restaurants and parks.